RepresentASIAN Project™ is the voice of the Asian North American diaspora, bridging community and culture through stories, conversations, and change.
When we launched in 2019, our focus was clear: Asian representation in media. While visibility mattered then and still matters now, we’ve come to recognize that representation alone is not enough. While it does open the door, what happens next is about changing narratives, building solidarity and creating space for our communities to thrive.
We believe in celebrating the full spectrum of the Asian North American experience: from confronting social issues like racism, identity, and belonging, to enjoying the joys of fashion, food, beauty, and pop culture. Our community deserves to be seen in all of its complexity — sincere and joyful, political and playful, rooted in tradition and shaping the future.
At our core, we are about connection. We foster pride, belonging, and solidarity not only within the Asian diaspora but also alongside other strategically undervalued communities. Because true representation isn’t just about being seen, it’s about being heard, valued, and connected.
Interested in joining our team? Check out our current openings here.
The Team
Madelyn Chung
Madelyn Chung is a former lifestyle journalist turned freelance writer and part-time therapist with a special interest in issues related to race and identity, particularly women of Asian descent. She has previously worked as Style Editor for HuffPost Canada, Editor of the now-defunct StyleList Canada and Digital ‘Chase’ Editor for FASHION magazine, has bylines with Netflix, FLARE, and Strong Fitness, and has made numerous television and radio appearances on networks such as CBC, CP24, CityTV, Global News, Entertainment Tonight Canada and etalk. As a second generation Chinese Canadian, Madelyn aims to help others feel seen, heard and validated through her writing, advocacy and therapy work.
Rebekah Lim
Rebekah is a Malaysian-born freelance photographer and graphic designer with a passion for visual storytelling. She is a big fan of bubble tea, long walks and longer naps.
Sadaf Ahsan
Sadaf Ahsan is a Toronto-based arts and culture writer and host of pop-culture podcast The Reheat. She previously worked at The Juggernaut, NOW Magazine, and the National Post. She dreams of running her fingers through Dev Patel’s hair, after which she will die a peaceful death.
Rebecca Gao
Rebecca Gao is a Toronto-based journalist interested in all things climate, food, entertainment and mid to late-aughts teen movies. To learn more visit rebeccagao.ca