Netflix’s Asian talent have come together for the launch of a new Netflix social media channel celebrating the pan-Asian diaspora.
Called Golden, the channel, which has launched on Instagram and Twitter, will “celebrate Netflix’s global Asian talent and storytelling, both in front of and behind the camera.”
Golden’s launch video features big-name Asian stars including Daniel Dae Kim, Tan France, Freido Pinto, John Cho, Richa Moorjani, Ken Jeong, Kelly Mi Li and Kevin Kreider.
According to Golden’s manager, Lucie Zhang, the name was inspired by the phrase, “Real gold will always shine.”
“…all Asian stories are golden, and if given the opportunity, they will shine,” she wrote in a news release.
The channel will also feature a social series called “Spill the Boba Tea,” where Wong Fu Productions’ co-founder Philip Wang chats to Asian Netflix stars at his BOPOMOFO cafe while crafting unique boba tea drinks based on the stars’ lives. The newest episode, featuring Emily in Paris star Ashley Park, will debut on January 27.
Golden joins Netflix’s other audience-focused and genre channels including Strong Black Lead, Con Todo, and Most.
“There’s been this awesome flywheel [effect] within entertainment and culture where it’s not just API screenwriters or authors getting something produced [but also] directors of the community hiring actors of the community,” Netflix vp editorial and publishing Michelle Lee told The Hollywood Reporter. “We have so many more wonderful, nuanced stories to tell. We know the audience is there, and truly the purpose of Golden is to be that platform to celebrate and champion our community.”
As Bling Empire‘s Kane Lim says in the video, “The Asians are here.”
Disclaimer: The RepresentASIAN Project’s founder and editor-in-chief has a professional affiliation with Netflix, however, this piece is not sponsored by Netflix.