who we are

RepresentASIAN Project™ is the voice of the Asian North American diaspora, bridging community and culture through stories, conversations and change.

When we launched in 2019, our focus was clear: Asian representation in media. While visibility mattered then and still matters now, we recognize representation alone is not enough. While it does open the door to being seen, what happens next is about changing narratives, building solidarity and creating space for our communities to thrive.

As part of this evolution, we launched the Blossom Mental Health Fund in 2023 — a registered non-profit focused on supporting the mental health of Asian Canadians. Its mission is to destigmatize mental health within Asian diasporic communities by creating content and resources that reflect cultural nuances and by providing therapy grants to those facing financial barriers to care. Through its three pillars — normalizing Asian mental health through storytelling, removing barriers through therapy grants and providing culturally competent mental health resources — The Blossom Fund extends our commitment to representation beyond what we see in media, reminding our community that we’re not alone.

We believe in celebrating the full spectrum of the Asian North American experience: from confronting social issues like racism, identity and belonging, to enjoying the joys of fashion, food, beauty and pop culture. Our community deserves to be seen in all of its complexity — sincere and joyful, political and playful, rooted in tradition and shaping the future.

At our core, we are about connection. We foster pride, belonging, and solidarity not only within the Asian diaspora but also alongside other strategically undervalued communities. Because true representation isn’t just about being seen, it’s about being heard, valued and supported.

If you would like to support our mission, learn more here.

Interested in joining our team? Check out our current openings here.

CULTURE

•

COMMUNITY

•

CONVERSATIONS THAT MATTER

•

CULTURE • COMMUNITY • CONVERSATIONS THAT MATTER •

Meet the Team

  • Founder and Editor-in-Chief

    Madelyn Chung is an impact-driven entrepreneurial creative. With a background in journalism and digital media, she’s held editorial roles at HuffPost Canada and FASHION and has worked with global brands like Netflix, where she helped launch @netflixgolden, a platform for the Asian diaspora. When she’s not busy working, you can find Madelyn catching up on reality TV, eating noodles and cuddling with her dog, Ralphy.

    Email: madelyn@representasianproject.com
    Instagram: @madelynchung

  • Art Director

    Rebekah is a Malaysian-born freelance photographer and graphic designer with a passion for visual storytelling. She is a big fan of bubble tea, long walks and longer naps.

    Email: rebekah@representasianproject.com

  • Contributing Editor

    Sadaf Ahsan is a Toronto-based arts and culture writer and host of pop-culture podcast The Reheat. She previously worked at The Juggernaut, NOW Magazine, and the National Post. She dreams of running her fingers through Dev Patel’s hair, after which she will die a peaceful death.

    Email: sadaf@representasianproject.com
    Instagram: @canadawhore

Support Staff (Pet Edition)

  • Ralphy Lauren

    Ralphy Lauren is a simple dood who loves three things: cheese, ice cream and frisbees. When he’s not going on adventures in the city, he spends his time cuddling with his humans and reminding mom to get off her computer and play.

  • Cantaloupe

    Cantaloupe Gao-Schloessin lived the first few months of her life in the Ontario countryside until she was caught by a local family. They took her to the Toronto Cat Rescue where she was adopted by Rebecca and her partner. Now, Cantaloupe lives a luxe life in the big city with as many Churu treats as she wants. Her favourite activities include cuddling with her humans, helping Rebecca write by sitting in her keyboard and stealing human food off the counter. She’s also an exceptional hunter and loves to chase after bugs—but don’t try to catch her, she’ll run and hide!  

  • Omar

    Omar Thomas Ahsan is an absent-minded black, white, and grey goldendoodle who can outrun any animal or human alike. He is often suspicious, always joyous, and a frequent flight risk. His neighborhood lovingly refers to him as “that goof.” His favourite things include that cold spot on the kitchen floor, extra wet kisses, potato chips, intimate cuddles, and squirrels. His only dislikes are men and healthy food. And tbh, same.